Fashion Trends and Forecasting by Eunsuk Hur, Hardcover, 9781032541846 | Buy online at The Nile
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Fashion Trends and Forecasting

The Fashion Futurists' Toolkit

Author: Eunsuk Hur, Caroline Hemingray and Stephen Westland   Series: Mastering Fashion Management

Fashion Trends and Forecasting
Hardcover

Fashion Trends and Forecasting explores how designers, merchandisers, buyers, marketers and strategists use fashion trend forecasting to predict upcoming trends and understand past or current ones. This text is recommended and core reading for students studying Fashion Forecasting, Fashion Buying and Fashion Marketing.

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Summary

Fashion Trends and Forecasting explores how designers, merchandisers, buyers, marketers and strategists use fashion trend forecasting to predict upcoming trends and understand past or current ones. This text is recommended and core reading for students studying Fashion Forecasting, Fashion Buying and Fashion Marketing.

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Description

Fashion Trends and Forecasting explores how designers, merchandisers, buyers, marketers and strategists use fashion trend forecasting to predict upcoming trends and understand past or current ones.

It explains the importance of trend forecasting for businesses and how technology such as artificial intelligence can help to advance it for the future. Addressing both macro- and micro-trends, including fashion styles, textiles and colour trends as well as the impact of technology such as AI and the metaverse, the book offers guidance on how fashion students can address fast-changing consumer needs and demands and identify wider shifts in the cultural, environmental, political and technological worlds. Case studies from globally recognised organisations feature in every chapter, highlighting and contextualising theory for students. Discussion questions, further reading and exercises help facilitate class discussion and deeper understanding.

Designed to equip the reader with Fashion Forecasting tools, methods and principles in an accessible and clear way, this text is recommended and core reading for students studying fashion forecasting, fashion buying and fashion marketing.

Supplementary online resources can be found at and include a short instructor’s manual of points to be used for seminar discussions and chapter-by-chapter PowerPoint slides for instructors.

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Critic Reviews

"A comprehensive and insightful publication that hits the sweet spot of pragmatic and innovative thinking."

Dr Sarah Cooper, Senior Lecturer in Fashion Marketing, York St John University, UK

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About the Author

Eunsuk Hur is Lecturer and Researcher in sustainability and future studies at the University of Leeds, UK, and former trend forecaster.

Caroline Hemingray is Associate Professor in Fashion Marketing and Colour in the School of Design, University of Leeds, UK.

Stephen Westland is Professor of Colour Science and Technology in the School of Design, University of Leeds, UK.

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Product Details

Publisher
Taylor & Francis Ltd | Routledge
Published
17th March 2025
Pages
256
ISBN
9781032541846

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