Managing Brand Crises
A Guide to Navigating the Storm
$93.46
- Paperback
252 pages
- Release Date
29 May 2025
Summary
Managing Brand Crises: A Guide to Navigating the Storm equips brand managers, PR professionals, and business leaders with the tools they need to weather the storm and emerge stronger.
In today’s fast-paced digital world, brand crises are no longer a question of “if” but “when.” With the power of social media amplifying every misstep, a poorly timed campaign, a product recall, or a public relations blunder can quickly spiral out of control, jeopardizing a brand’s reput…
Book Details
| ISBN-13: | 9781637428238 |
|---|---|
| ISBN-10: | 1637428235 |
| Author: | Eugene Y. Chan |
| Publisher: | Business Expert Press |
| Imprint: | Business Expert Press |
| Format: | Paperback |
| Number of Pages: | 252 |
| Release Date: | 29 May 2025 |
| Weight: | 420g |
| Dimensions: | 20mm x 367mm x 154mm |
About The Author
Eugene Y. Chan
Dr. Eugene Y. Chan is Professor of Marketing at the Ted Rogers School of Management, Toronto Metropolitan University. He is a scholar in branding, brand crises, and corporate activism, with over 50 publications in leading journals on these topics. Dr. Chan teaches undergraduate and graduate courses and has received multiple awards. Recognized for his expertise, Dr. Chan’s work informs both academic theory and practical strategies for navigating today’s complex marketing landscape. He is also the author of Consumer Behavior in Practice: Strategic Insights for the Modern Marketer.
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