The Expansion Sale: Four Must-Win Conversations to Keep and Grow Your Customers
$47.95
- Hardcover
256 pages
- Release Date
19 March 2020
Summary
Proven customer engagement approaches for winning in the most important moments driving profitability and growth—customer retention and expansion
Industry analysts report that up 70-80% of business growth comes from existing customers.
So why are you still investing mainly in attracting new customers? And, leaving renewals and upsells to chance? Or, worse yet, using a one-size-fits-all approach to acquisition as you do for expansions?
The Expansion…
Book Details
| ISBN-13: | 9781260462753 |
|---|---|
| ISBN-10: | 1260462757 |
| Author: | Erik Peterson, Tim Riesterer |
| Publisher: | McGraw-Hill Education |
| Imprint: | McGraw-Hill Education |
| Format: | Hardcover |
| Number of Pages: | 256 |
| Release Date: | 19 March 2020 |
| Weight: | 468g |
| Dimensions: | 236mm x 162mm |
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About The Author
Erik Peterson
Erik Peterson is CEO of Corporate Visions, a $70 million customer conversation consulting and training company. He has delivered consulting engagements, keynotes, and messaging skills workshops to more than 10,000 marketing and sales executives in over 13 countries, and his teams have executed this work in 56 countries around the world.
Tim Riesterer is Chief Strategy Officer of Corporate Visions. He conducts original, exclusive research in the area of decision-making science and its use in B2B marketing, sales and customer success. He partners with leading academic researchers in the area of behavioral science, persuasion and negotiations to test and develop the concepts that are then proven with clients in real-world application.
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