Public Relations For Dummies
Author: Eric Yaverbaum, Robert W. Bly and Ilise Benum Series: For Dummies (Lifestyles Paperback)
"...the ideas herein will make your creative mind fly for sure!" (TamsPalm Blog, September 2006)
This 2nd Edition recasts much of the information from Public Relations Kit For Dummies and updates it to use as part of this all-in-one guide to PR. The book features more than 25 percent new material and includes extensive new information on Web-based PR, including the use of text messaging, podcasts, and blogs.
PRODUCT INFORMATION
Summary
"...the ideas herein will make your creative mind fly for sure!" (TamsPalm Blog, September 2006)
This 2nd Edition recasts much of the information from Public Relations Kit For Dummies and updates it to use as part of this all-in-one guide to PR. The book features more than 25 percent new material and includes extensive new information on Web-based PR, including the use of text messaging, podcasts, and blogs.
Description
Proven techniques that maximize media exposure for your business
A seasoned PR pro shows you how to get people talking
When it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so you can launch a full-throttle campaign that'll generate buzz -- and build your bottom line.
Discover how to
Map a winning PR strategy
Grab attention with press releases, interviews, and events
Cultivate good media relations
Get print, TV, radio, and Internet coverage
* Manage a PR crisis
Critic Reviews
“" the ideas herein will make your creative mind fly for sure!" ( TamsPalm Blog , September 2006)”
"…the ideas herein will make your creative mind fly for sure!" (TamsPalm Blog, September 2006)
About the Author
Eric Yaverbaum, best-selling author and managing partner of LIME public relations + promotions, has more than 20 years' experience and clients such as IKEA, TCBY, and Progressive Insurance.
Bob Bly and Ilise Benun are both New York communications professionals.
Back Cover
Proven techniques that maximize media exposure for your business
A seasoned PR pro shows you how to get people talking
When it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so you can launch a full-throttle campaign that'll generate buzz — and build your bottom line.
Discover how to
- Map a winning PR strategy
- Grab attention with press releases, interviews, and events
- Cultivate good media relations
- Get print, TV, radio, and Internet coverage
- Manage a PR crisis
Proven techniques that maximize media exposure for your business A seasoned PR pro shows you how to get people talking When it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so you can launch a fullthrottle campaign that'll generate buzz and build your bottom line. THE DUMMIES WAY&
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