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The Lean Startup

How Constant Innovation Creates Radically Successful Businesses

Author: Eric Ries   Series: Viking

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Most new businesses fail. But most of those failures are preventable. This title offers a fresh approach to business that's being adopted around the world. It describes learning what your customers really want, testing your vision continuously, and adapting and adjusting before it's too late.

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Paperback

PRODUCT INFORMATION

Summary

Most new businesses fail. But most of those failures are preventable. This title offers a fresh approach to business that's being adopted around the world. It describes learning what your customers really want, testing your vision continuously, and adapting and adjusting before it's too late.

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Description

Most new businesses fail. But most of those failures are preventable. The Lean Startup is a new approach to business that's being adopted around the world. It is changing the way companies are built and new products are launched. The Lean Startup is about learning what your customers really want. It's about testing your vision continuously, adapting and adjusting before it's too late. Now is the time to think Lean. %%%Most new businesses fail. But most of those failures are preventable.

The Lean Startup is a new approach to business that's being adopted around the world. It is changing the way companies are built and new products are launched.

The Lean Startup is about learning what your customers really want. It's about testing your vision continuously, adapting and adjusting before it's too late.

Now is the time to think Lean. %%%THE INTERNATIONAL BESTSELLING SENSATION Most new businesses fail. But most of those failures are preventable. The Lean Startup is a new approach to business that's being adopted around the world. It is changing the way companies are built and new products are launched. The Lean Startup is about learning what your customers really want. It's about testing your vision continuously, adapting and adjusting before it's too late. Now is the time to think Lean.

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Critic Reviews

“Every so often a business book comes along that changes how we think about innovation and entrepreneurship. The Lean Startup has the chops to join this exalted company.”

You should think like a lean startup even if you're not a lean startup Forbes The Lean Startup changes everything Harvard Business Review This book is the guided tour of the key innovative practices used inside Google, Toyota, and Facebook, that work in any business Scott Cook, Founder and Chairman, Intuit I know of no better guide to improve the odds of a startup's success Mitchell Kapor, Founder, Lotus Development Corp Eric Ries has created a science where previously there was only art. A must-read for every serious entrepreneur - and every manager interested in innovation Marc Andreessen, cofounder of Andreessen Horowitz, Opsware, and Netscape The Lean Startup will change the way we think about entrepreneurship Tom Eisenmann, Professor of Entrepreneurship, Harvard Business School If you are an entrepreneur, read this book. If you are thinking about becoming an entrepreneur, read this book. If you are just curious about entrepreneurship, read this book Randy Komisar, founding director of TiVo Mandatory reading for entrepreneurs... loaded with fascinating stories and practical principles Dan Heath, coauthor of Switch and Made to Stick Every so often a business book comes along that changes how we think about innovation and entrepreneurship. The Lean Startup has the chops to join this exalted company Financial Times, Philip Delves Broughton

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About the Author

Eric Ries is an entrepreneur and author of The New York Times bestseller The Lean Startup. He serves on the advisory board of a number of technology startups, and has consulted to new and established companies as well as venture capital firms. In 2010, he was named entrepreneur-in-residence at Harvard Business School and is currently an IDEO Fellow. Previously he co-founded and served as CTO of IMVU, his third startup. In 2007, BusinessWeek named him one of the Best Young Entrepreneurs of Tech. In 2009, he was honored with a TechFellow award in the category of Engineering Leadership.The Lean Startup methodology has been written about in The New York Times, the Wall Street Journal, Harvard Business Review, Inc. (where he appeared on the cover), Wired, Fast Company, and countless blogs. He lives in San Francisco.

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Product Details

Publisher
Penguin Books Ltd | Portfolio Penguin
Published
6th October 2011
Pages
336
ISBN
9780670921607

CUSTOMER REVIEWS

23 Mar, 2021
insightful for a tech startup, a must-read
By Hamilee
25 Sep, 2018
Not bad but a lot more focused on IT start-ups as opposed to manufacturing which it purports to include but which gets little attention. So, good if you are doing IT but maybe still a bit wordy and not quite as inspiring as what I was hoping for.
By Alistair
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