Retail Analytics

The inside scoop on boosting sales through spot-on analytics

Retailers collect a huge amount of data, but don't know what to do with it. Retail Analytics not only provides a broad understanding of retail, but also shows how to put accumulated data to optimal use. Each chapter covers a different focus of the retail environment, from retail basics and organization structures to common retail database designs. Packed with case studies and examples, this book insightfully reveals how you can begin using your business data as a strategic advantage.

• Helps retailers and analysts to use analytics to sell more merchandise
• Provides fact-based analytic strategies that can be replicated with the same success the author achieved on a global level
• Reveals how retailers can begin using their data as a strategic advantage
• Includes examples from many retail departments illustrating successful use of data and analytics

Analytics is the wave of the future. Put your data to strategic use with the proven guidance found in Retail Analytics.

EMMETT COX is Senior Vice President of Consumer and Business Intelligence at BBVA Compass Bank, where he uses his retail experience in the development of strategic-based consumer programs. He has also worked for Walmart Financial Services, GE Money Global, and Kmart. He has lectured in many CRM and marketing conferences and seminars, including the Paris Loyalty Forum, Czech Republic Loyalty Management, ACNielsen Category Management, Spectra Marketing and Intelligent Targeting, Teradata NCR Partners, and others in the United States; Coolum, Australia; and Vienna, Austria.

RETAIL ANALYTICS The Secret Weapon Drowning in data? You're not alone. Retailers across the globe have collected a coffer of data over the years. Knowing how to analyze and mine that data to increase sales and reap bigger profits is the key to your company's success. Learn how to leverage your data to your strategic advantage like the best-in-class retail giants with the field-tested solutions and examples found in Retail Analytics . Intended as a reference guide to help you develop a better understanding of retailers' language and analytic processes, Retail Analytics provides you with the tools you need to analyze data, manage inventory, increase sales, and anticipate trends. Based on author Emmett Cox's thirty years of retail experience at Walmart, Kmart, and GE Money Global, this comprehensive reference guide provides fact-based, field-tested analytic strategies that you can replicate in your own company, including how one retailer eliminated 20 percent of its merchandise mix and still saw a 30 percent sales gain. Beginning with a fundamental understanding of retail terminology and concepts across a wide variety of backgrounds and experience levels, each chapter covers a different focus of the retail environment, including retail basics, the highly volatile apparel industry, the importance of geography and demographics, in-store marketing and presentations, organization structures, and common retail database designs. Throughout the guide, Cox weaves numerous hands-on solutions, case studies, and real-world examples of data-driven projects from such leading retailers as Kmart, Coles Group Kmart Target, ASDA, Walmart, and others. You'll discover: The ABCs of retail: Know your SKUs, UPCs, EANs, JITs, POSs, and UCCs Why data without use is just overhead Celebrity marketing: how to monitor incremental increases in quantity and sales of each "celebrity" item Critical need-to-know information in apparel analytics Product placement: why diapers and chewing gum go well together Geography's role in retail Strategies for in-store marketing and presentation How traffic patterns have evolved over the years to suit customers' time restrictions Tips for setting up your store for success How to develop loyalty programs early on Consumer finance credit card retail perspective How Kmart developed the School Spirit loyalty program Don't leave the fate of your business's success to chance. Discover how to apply the science of analytics to maximize results with the help of Retail Analytics .

RETAIL ANALYTICS The Secret Weapon Drowning in data? Youre not alone. Retailers across the globe have collected a coffer of data over the years. Knowing how to analyze and mine that data to increase sales and reap bigger profits is the key to your companys success. Learn how to leverage your data to your strategic advantage like the best-in-class retail giants with the field-tested solutions and examples found in Retail Analytics . Intended as a reference guide to help you develop a better understanding of retailers language and analytic processes, Retail Analytics provides you with the tools you need to analyze data, manage inventory, increase sales, and anticipate trends. Based on author Emmett Coxs thirty years of retail experience at Walmart, Kmart, and GE Money Global, this comprehensive reference guide provides fact-based, field-tested analytic strategies that you can replicate in your own company, including how one retailer eliminated 20 percent of its merchandise mix and still saw a 30 percent sales gain. Beginning with a fundamental understanding of retail terminology and concepts across a wide variety of backgrounds and experience levels, each chapter covers a different focus of the retail environment, including retail basics, the highly volatile apparel industry, the importance of geography and demographics, in-store marketing and presentations, organization structures, and common retail database designs. Throughout the guide, Cox weaves numerous hands-on solutions, case studies, and real-world examples of data-driven projects from such leading retailers as Kmart, Coles Group Kmart Target, ASDA, Walmart, and others. Youll discover: The ABCs of retail: Know your SKUs, UPCs, EANs, JITs, POSs, and UCCs Why data without use is just overhead Celebrity marketing: how to monitor incremental increases in quantity and sales of each "celebrity" item Critical need-to-know information in apparel analytics Product placement: why diapers and chewing gum go well together Geographys role in retail Strategies for in-store marketing and presentation How traffic patterns have evolved over the years to suit customers time restrictions Tips for setting up your store for success How to develop loyalty programs early on Consumer finance credit card retail perspective How Kmart developed the School Spirit loyalty program Dont leave the fate of your businesss success to chance. Discover how to apply the science of analytics to maximize results with the help of Retail Analytics .

This item is eligible for free returns within 30 days of delivery. See our returns policy for further details.