Paperback
Unlock the secrets of celebrity persona commercialization in the digital age.
Commercialising Celebrity Persona
intellectual property law and practice
$77.76
- Paperback
248 pages
- Release Date
19 March 2025
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Summary
Commercialising Celebrity Persona: A Behind-the-Scenes Look
This book investigates the commercialisation of celebrity persona in the UK, New York, and California. Interviews with 68 practitioners across the advertising, merchandising, film, and video game industries provide insight on the differences in approaches across jurisdictions, as well as the similarities caused by non-legal factors. Furthermore, the book addresses the developments in technology, social medi…
Book Details
| ISBN-13: | 9781509966134 |
|---|---|
| ISBN-10: | 1509966137 |
| Author: | Emma Perot |
| Publisher: | Bloomsbury Publishing PLC |
| Imprint: | Hart Publishing |
| Format: | Paperback |
| Number of Pages: | 248 |
| Release Date: | 19 March 2025 |
| Weight: | 360g |
| Dimensions: | 232mm x 152mm x 16mm |
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About The Author
Emma Perot
Emma Perot is Lecturer in Law at the University of the West Indies, St Augustine, Trinidad and Tobago.
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