What We Value

“What We Value will help you better understand how you make decisions, and equip you to make them more wisely.” – Jamil Zaki, author of Hope for Cynics“One of my favorite neuroscientists explains in beautiful, personal, first-person prose how our brains make choices for us, what we can do to change those choices, and how we can tune our connections to other people. Emily Falk meets ancient questions with modern neuroscience…[engaging] us in a conversation that may well change the choices we make and, in turn, the people we are.” – Angela Duckworth, New York Times best-selling author of Grit”[A] meticulously researched yet practical exploration into the science behind making decision. … Falk’s organized, analytical approach is refreshingly down to earth. … [What We Value] empowers readers to make more consciously attuned choices.” – Shelf Awareness“An illuminating journey inside the human brain. If you’ve ever wondered what happens in your head when you make decisions and change habits, Emily Falk offers a wealth of insight.” – Adam Grant, #1 New York Times best-selling author of Think Again and host of the podcast Re:Thinking“Rich, riveting, and packed with practical insights…What We Value will help you approach choices and change more effectively. A brilliant neuroscientist and masterful storyteller, Emily Falk has produced a captivating must-read for anyone who aspires to learn and grow.” – Katy Milkman, best-selling author of How to Change“A rare glimpse into the mechanics of how our brains make decisions…Essential reading for anyone who wants to effect real change in their life, business, or community.” – Jonah Berger, Wharton professor and best-selling author of Contagious and The Catalyst“Intellectually penetrating and beautifully written.” – Robert Cialdini, New York Times best-selling author of Influence and Pre-Suasion

Emily Falk is a professor of communication, psychology, and marketing at the University of Pennsylvania and the vice dean of the Annenberg School for Communication, where she directs the Communication Neuroscience Lab and the Climate Communication Division of the Annenberg Public Policy Center. She lives in Philadelphia.