Clearer, Closer, Better

“Emily Balcetis’ Clearer, Closer, Better is as entertaining as it is important—a book that teaches you how to see the world, both literally and figuratively, in the service of cultivating a life of happiness, meaning, health, and prosperity. Balcetis writes with such verve that you’ll forget you’re learning, but along the way you’ll discover how titans of business, the arts, sports, and fashion perceive the world to maximize their prospects of success. One of the most important—and engaging—books I’ve read in a very long time.”—Adam Alter, New York Times bestselling author of Irresistible and Drunk Tank Pink

“Clearer, Closer, Better offers an incisive analysis of the many ways we get things wrong—misinterpret, don’t look closely enough, see what we want to see, respond to the way things are phrased or positioned instead of the thing itself—as well as a highly applicable road map to getting them right.”—Amy Cuddy, bestselling author of Presence

“If you’re staring down a goal that seems overwhelming, this book will give you a new way of looking at it. A rising star in the field of social psychology, Emily Balcetis gets real about the challenges of applying scientific insights to the messiness of daily life. In Clearer, Closer, Better, she offers sage, practical advice that I’ve already incorporated into mine.”—Elizabeth Dunn, co-author of Happy Money: The Science of Happier Spending

“Ambitious … relatable and often thought-provoking.”—Kirkus Reviews

“With insight, charm, and deep wisdom, Emily Balcetis wraps big ideas in sparkling prose to produce a book that’s too good to miss.”—Daniel Gilbert, PhD, author of Stumbling on Happiness

“Get ready for this book to change how you see everything you see. Emily Balcetis is a world-class expert on vision and perception, and her lucid language and striking studies are eye-opening.”—Adam Grant, New York Times bestselling author of Originals and Give and Take, and host of the TED podcast WorkLife

Emily Balcetis, PhD, is an associate professor of psychology at New York University. She received her PhD from Cornell University in 2006, and is the author of more than seventy scientific publications. Her work has been covered by Forbes, Newsweek, Time, Telemundo, National Public Radio, Scientific American, The Atlantic, Cosmopolitan, and GQ. She has received numerous awards, including from the Federation of Associations in Behavioral & Brain Sciences, the International Society for Self and Identity, the Foundation for Personality and Social Psychology, and the Society of Experimental Social Psychology. Balcetis has lectured at Harvard, Princeton, Yale, Stanford, Berkeley, and the University of Chicago, among other renowned institutions, and she delivered a TEDx New York talk that has been viewed by several million people. She lives in New York City with her husband and their son.

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