Smarter

A new practical guide and empowering manifesto for those ready to break free from burnout and redefine what it means to thrive. This book will be your blueprint for leveraging your strengths, boosting your productivity and achieving lasting success on your own terms. * Vanity Fair *SMARTER is the productivity guide that every woman needs. – Roxie Nafousi * bestselling author of MANIFEST *In a post-#Girlboss world, Emily Austen manages to cut through clichés to offer women a sharp, fresh and engaging guide to having it all. Without condescension, she speaks to women in a way that feels simultaneously motivational and reassuring, using her extensive experience to encourage others in a positive, uplifting way. For those exhausted and disappointed by the endless Instagram mantras, empty hashtags and patronising tropes which are consistently used to discuss women in the work environment, this is the perfect antidote. * Grazia *Smarter is the book that every budding entrepreneur, woman and soul should have in her collection. Doing exactly what it says on the ‘tin’, it’s here to help, and guide you into taking action - and getting what you want most out of life. * Metro *Inspiring and motivational in equal parts, Smarter features 10 achievable steps to success…helping women switch their mindsets from one of scarcity to one of abundance. * Glamour *Smarter offers invaluable tips on how to balance ambition with well-being. * HELLO Fashion Monthly *Smarter provides another refreshingly straightforward antidote to hustle culture. PR agency founder and entrepreneur Emily Austen doesn’t advocate for 5am start and fancy stationery; she isn’t about weird wellness techniques or pushing yourself to the point of burnout either. Instead, she lays out a 10 step plan to reframe your thinking, make better habits and carve out a consistent approach to work-life balance. Her book is full of useful exercises and prompts that will leave you feeling energised and genuinely excited about your working life. * The Independent *

E.M Austen is the founder and CEO of EMERGE, an award-winning PR agency based in London, working with global brands, including Huel, Spanx, Red Bull, Castore, The Birley Clubs, Lick, PE Nation, Abercrombie & Fitch, Fitflop and more. The 26-strong team was started by Emily in 2012, at the age of 22, after she graduated from Manchester University with a degree in Criminology and Criminal Law. She has guest lectured at Harvard University and has been featured in ‘300 Years of Leadership and Innovation’.

Emily is a Strategic PR advisor to UN Women UK, tackling challenging conversations such as domestic violence and gender inequality, and works with the General Assembly to effect change. She is also a Strategic Advisor to ESI Media Group.

Over her career, she has been involved in the communications to raise over 500 million for start-ups in the wellness, fitness, tech and feminine care sectors. She has a diploma in Venture + Finance from Oxford University. Emily is an advisor to William Chase and a founding partner in Goldling, a ready-to-drink seltzer brand. Marie Claire named her the most inspiring female entrepreneur on Instagram, Sheerluxe included her on their 2024 ‘Most Inspiring List’ and she has been featured in the Evening Standard, Daily Mail, Grazia and Forbes, and has also written for Harper’s Bazaar, Stylist and Glamour.