Life of SYN

SYN is a media organisation run by people between the ages of 12 and 26. In this coming of age story, Ellie Rennie follows the SYNers as they build Australia's most unusual media empire against enormous odds. Over the course of SYNs history, social networking becomes the most popular internet activity, and traditional media institutions are forced to acknowledge the rise of amateur content. In response, SYN rethinks its approach to the online environment, kills its print publication, deals with the introduction of digital broadcasting and explains a new kind of literacy to schoolteachers. In just two years, dozens of careers are launched, the SYN radio audience doubles. Life of SYN takes on the big issues of the media through the story of a small media organisation. With humour and insight, it describes a media environment in flux, where audiences and producers express their freedom in unruly and contradictory ways. This book gives structure to the new media world without curtailing its inventiveness and possibility. Life of SYN combines story with media theory, encompassing digital literacy and media participation, the future of community media, youth media, and media industries.Importantly, this book is written in an accessible style. The narrative flow, short length and humorous insights distinguish this book from all others in this subject field.

“Ellie Rennie defines a new breed of public intellectual. Her writing is assured, entertaining and whip smart. -- Catharine Lumby, Director, Journalism and Media Research Centre, UNSW”

Ellie Rennie defines a new breed of public intellectual. Her writing is assured, entertaining and whip smart.

Associate Professor Ellie Rennie is the Deputy Director of the Institute for Social Research at Swinburne University of Technology and a Senior Research Associate of the ARC Centre of Excellence for Creative Industries and Innovation. Life of SYN is her second book.

SYN is a media organisation run by people between the ages of 12 and 26. In this coming of age story, Ellie Rennie follows the SYNers as they build Australia's most unusual media empire against enormous odds. Over the course of SYNs history, social networking becomes the most popular internet activity, and traditional media institutions are forced to acknowledge the rise of amateur content. In response, SYN rethinks its approach to the online environment, kills its print publication, deals with the introduction of digital broadcasting and explains a new kind of literacy to schoolteachers. In just two years, dozens of careers are launched, the SYN radio audience doubles. Life of SYN takes on the big issues of the media through the story of a small media organisation. With humour and insight, it describes a media environment in flux, where audiences and producers express their freedom in unruly and contradictory ways. This book gives structure to the new media world without curtailing its inventiveness and possibility. Life of SYN combines story with media theory, encompassing digital literacy and media participation, the future of community media, youth media, and media industries.Importantly, this book is written in an accessible style. The narrative flow, short length and humorous insights distinguish this book from all others in this subject field.

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