The Cult of We

“Only a handful of books capture the zeitgeist of a business era. Add this one, a wild saga that caps a decade when founder-worshiping investors threw billions at well-spun visions—even those of a megalomaniac whose new-age real estate enterprise’s losses piled up as fast as its valuation climbed. The duo who broke the story of WeWork’s rise and fall have now artfully fleshed it out in a book whose colourful narrative is undergirded by deep context about the times, and enablers, that made Adam Neumann possible. John Helyar, #1 New York Times-bestselling co-author of Barbarians at the Gate

“Eliot Brown and Maureen Farrell owned the WeWork story as it was unfolding. And now, with The Cult of We, we finally get the chronicle we deserve of a madness that consumed venture capital, corporate America and the world. It’s an amazing portrait of how grifters came to be called visionaries, billions of dollars were bestowed on bong-hit ideas and high finance lost its mind.” —Charles Duhigg, author of The Power of Habit

“Whether you know a lot or a little about the fall of WeWork, you won’t be able to put down The Cult of We by Wall Street Journal reporters Eliot Brown and Maureen Farrell. Their book is teeming with incredible details. While heroes are in short supply, the schadenfreude you’ll feel about the spectacular downfall of those who deserve it is delightful.’ Bethany McLean, bestselling co-author of The Smartest Guys in the Room

‘The lines between vision, bullshit, and fraud are narrow, and if you tell a thirty-year-old male that he is Jesus Christ, he’s inclined to believe you. The idolatry of founders in Silicon Valley will rage until the music stops playing. The Cult of We is a cautionary tale and a crisp page-turner.’ Scott Galloway, New York Times bestselling author of The Four

Eliot Brown covers startups and venture capital for The Wall Street Journal. He joined the Journal in 2010, when he was hired to cover commercial real estate in the wake of the financial crisis. He previously worked at the New York Observer, where he covered economic development and local politics.

Maureen Farrell has been a reporter at The Wall Street Journal since 2013. A recipient of the Newswomen’s Club of New York’s Nellie Bly Award, Farrell previously worked at Forbes, Debtwire, and Mergermarket, where she covered deals, bankruptcy, and startups.