The Art of Being Unreasonable

Unorthodox success principles from a billionaire entrepreneur and philanthropist

Eli Broad's embrace of "unreasonable thinking" has helped him build two Fortune 500 companies, amass personal billions, and use his wealth to create a new approach to philanthropy. He has helped to fund scientific research institutes, K-12 education reform, and some of the world's greatest contemporary art museums. By contrast, "reasonable" people come up with all the reasons something new and different can't be done, because, after all, no one else has done it that way. This book shares the "unreasonable" principles—from negotiating to risk-taking, from investing to hiring—that have made Eli Broad such a success.

• Broad helped to create the Frank Gehry-designed Walt Disney Concert Hall, the Museum of Contemporary Art, the Broad Contemporary Art Museum at the Los Angeles County Museum of Art, and The Broad, a new museum being built in downtown Los Angeles
• His investing approach to philanthropy has led to the creation of scientific and medical research centers in the fields of genomic medicine and stem cell research
• At his alma mater, Michigan State University, he endowed a full-time M.B.A. program, and he and his wife have funded a new contemporary art museum on campus to serve the broader region
• Eli Broad is the founder of two Fortune 500 companies: KB Home and SunAmerica

If you're stuck doing what reasonable people do—and not getting anywhere—let Eli Broad show you how to be unreasonable, and see how far your next endeavor can go.

Eli Broad is an entrepreneur, philanthropist, and the founder of two Fortune 500 companies, KB Home and SunAmerica. He is an internationally known art collector and museum patron and has been profiled on 60 Minutes, in Vanity Fair, and in the New York Times for his role in the creation of Los Angeles cultural institutions, including the Frank Gehry–designed Walt Disney Concert Hall, the Museum of Contemporary Art, the Broad Contemporary Art Museum at the Los Angeles County Museum of Art, and The Broad, a new contemporary art museum he and his wife Edythe are building in the heart of downtown Los Angeles. He and his wife have been the driving force behind a genomic medicine research powerhouse—the Broad Institute of Harvard and MIT—and three stem cell research centers in California. He is a life trustee on the boards of MOCA, LACMA, and the Museum of Modern Art in New York and is regent emeritus of the Smithsonian Institution.

Praise for The Art of Being Unreasonable "In The Art of Being Unreasonable , my friend Eli Broad lets us in on his secrets to success in business, philanthropy, and life--and he asks the right questions, looks for the right answers, and never stops working until he gets results. At a time when our country needs to focus on what works, Eli's book is a blueprint for effective public citizenship." -- President William Jefferson Clinton "Reading Eli Broad's The Art of Being Unreasonable may not turn you into a billionaire philanthropist, but it will surely make you stop and think about the thousands of hours you waste stopping and thinking, when you could be out there doing. Eli is the exemplar of how to succeed in business and in life by really trying and only taking yes for an answer." -- Morley Safer , Correspondent, 60 Minutes "As a creator of successful companies, Eli Broad has few equals, and The Art of Being Unreasonable clearly shows why. It's also a book that powerfully makes the case that wealth finds its ultimate purpose in public service." -- Bill Gates , Co-Chair, Bill & Melinda Gates Foundation, and Chairman, Microsoft Corporation "The art of being effectively unreasonable has propelled Eli Broad to the pinnacle in four careers. But he also is completely delightful, as is this book. It will teach you how to become a success by merrily bending reality." -- Walter Isaacson , author, Steve Jobs , and CEO, Aspen Institute "Eli Broad is the only entrepreneur ever to create two Fortune 500 companies in different industries, and in this movingly personal and wonderfully plain-spoken book, he not only describes how he did it, but also the lessons anyone can take from his career. It's a story rich in engaging anecdotes and human detail." -- Maria Bartiromo , Anchor, CNBC's Closing Bell and The Wall Street Journal Report "Eli Broad is a man of great accomplishments in many fields. Few will read his book without a twinge of envy; almost all will learn a lot. And what you learn will be useful in your career and your life." -- Donald E. Graham , Chairman, The Washington Post Company

Praise for The Art of Being Unreasonable "In The Art of Being Unreasonable , my friend Eli Broad lets us in on his secrets to success in business, philanthropy, and life and he asks the right questions, looks for the right answers, and never stops working until he gets results. At a time when our country needs to focus on what works, Eli's book is a blueprint for effective public citizenship." President William Jefferson Clinton "Reading Eli Broad's The Art of Being Unreasonable may not turn you into a billionaire philanthropist, but it will surely make you stop and think about the thousands of hours you waste stopping and thinking, when you could be out there doing. Eli is the exemplar of how to succeed in business and in life by really trying and only taking yes for an answer." Morley Safer , Correspondent, 60 Minutes "As a creator of successful companies, Eli Broad has few equals, and The Art of Being Unreasonable clearly shows why. It's also a book that powerfully makes the case that wealth finds its ultimate purpose in public service." Bill Gates , Co-Chair, Bill & Melinda Gates Foundation, and Chairman, Microsoft Corporation "The art of being effectively unreasonable has propelled Eli Broad to the pinnacle in four careers. But he also is completely delightful, as is this book. It will teach you how to become a success by merrily bending reality." Walter Isaacson , author, Steve Jobs , and CEO, Aspen Institute "Eli Broad is the only entrepreneur ever to create two Fortune 500 companies in different industries, and in this movingly personal and wonderfully plain-spoken book, he not only describes how he did it, but also the lessons anyone can take from his career. It's a story rich in engaging anecdotes and human detail." Maria Bartiromo , Anchor, CNBC's Closing Bell and The Wall Street Journal Report "Eli Broad is a man of great accomplishments in many fields. Few will read his book without a twinge of envy; almost all will learn a lot. And what you learn will be useful in your career and your life." Donald E. Graham , Chairman, The Washington Post Company

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