The Role of Smart Technologies in Decision Making
developing, supporting and training smart consumers
$15.30
- Hardcover
206 pages
- Release Date
20 October 2022
Summary
Smart Choices: How Technology Shapes Consumer Decisions
This comprehensive book examines the impact of smart technologies on consumer behaviour from a contemporary perspective, blending marketing and retailing with disciplines such as psychology, media studies, and sociology.
Market forces and technological advancements are making the management of and strategies for innovation more prominent and essential in all functions of business, not least marketing and retailing. Fron…
Book Details
| ISBN-13: | 9781032308821 |
|---|---|
| ISBN-10: | 1032308826 |
| Series: | Key Issues in Marketing Management |
| Author: | Eleonora Pantano, Francesca Serravalle |
| Publisher: | Taylor & Francis Ltd |
| Imprint: | Routledge |
| Format: | Hardcover |
| Number of Pages: | 206 |
| Release Date: | 20 October 2022 |
| Weight: | 526g |
| Dimensions: | 246mm x 174mm |
About The Author
Eleonora Pantano
Eleonora Pantano is Senior Lecturer in Marketing at University of Bristol, UK. Her research activities mainly relate to the development of new customer solutions and retail management strategies, with emphasis on the role of new technology, artificial intelligence and machine learning algorithms.
Francesca Serravalle is Assistant Professor in Business Management at University of Turin, Italy. Her research activities mainly relate to new technologies in retailing, with emphasis on augmented reality in an omnichannel retailing.
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