Internet Retailing and Future Perspectives, 2nd Edition
$230.62
- Paperback
364 pages
- Release Date
5 December 2016
Summary
Since the first edition of this landmark textbook, online shopping has grown exponentially to the point that it now threatens to eclipse the high street. With online retail offering both advantages and challenges that are distinct from traditional commerce, this textbook provides new approaches to retailing and as such helps readers to take advantage of new digital technologies.
This long-awaited new edition provides a thorough and substantial update to its solid core principle of di…
Book Details
| ISBN-13: | 9781138940529 |
|---|---|
| ISBN-10: | 1138940526 |
| Author: | Eleonora Pantano, Bang Nguyen, Charles Dennis, Sabine Gerlach |
| Publisher: | Taylor & Francis Ltd |
| Imprint: | Routledge |
| Format: | Paperback |
| Number of Pages: | 364 |
| Edition: | 2nd |
| Release Date: | 5 December 2016 |
| Weight: | 556g |
| Dimensions: | 234mm x 156mm |
About The Author
Eleonora Pantano
Eleonora Pantano is a Senior Lecturer in Marketing at University of Bristol, UK
Bang Nguyen is an Associate Professor of the Marketing Department at East China University of Science and Technology, China.
Charles Dennis is a Professor of Consumer Behaviour at Middlesex University London, UK
Sabine Gerlach is a Lecturer in Marketing at the University of Lincoln, UK.
Bill Merrilees is Professor of Marketing at Griffith University, Australia
Returns
This item is eligible for free returns within 30 days of delivery. See our returns policy for further details.