The Crisis Casebook

“Who did it right and who fell short is spelled out in The Crisis Casebook, an easy read that offers a roadmap for success.” – Eleanor Clift, Daily Beast columnist and co-author of Selecting a President.“Having managed a crisis and maybe created a few at the White House, I can say that studying this crisis casebook will help anyone who is in a position vulnerable to unanticipated risk and inadequate preparation.” – Mike McCurry, Former White House Press Secretary (1995-98)“Not only a must-read-it’s a must-have at the ready when crises happen.” – Jim Kennedy, a former spokesman for Bill and Hillary Clinton, Sony, and News Corp.“An amazing resource for communication practitioners and organizational leaders alike.” – Mitchell Marovitz, director and professor, Communications, Journalism, and Speech Program at the University of Maryland Global Campus“A must-read for anyone who wants to navigate crises with confidence and clarity.” – Carla Bevins, Associate Teaching Professor of Business Management Communication at Carnegie Mellon University’s Tepper School of Business“The sooner you read this book, the sooner you will be prepared for what comes next.” – Arnold Sanow, Author, Get Along with Anyone, Anytime, Anywhere“Part corporate thriller, part leadership manual! Edward Segal decodes the DNA of organizational survival in a world where one tweet can topple an organization.” – Lakesha Cole, Principal publicist at she PR“The Crisis Casebook reads like a thrilling novel and imparts meaty lessons on every page about what to do, what not to do, and how best to be prepared to address your crisis when it comes.” – David Nellis, CEO, ROI Advertising“The Crisis Casebook underscores Edward Segal’s standing as one of the world’s leading authorities on crisis management.” – Coni K. Meyers, founder and president of BePreparedBeReady.org“If you want to get a handle on how to prepare and how to act during your next crisis-as any smart company should-keep The Crisis Casebook handy.” – Ed Barks, author and president of Barks Communications

Edward Segal has more than 30 years’ experience as a crisis management expert. He managed crisis situations as the CEO of two trade associations; advised and helped organizations survive disasters, scandals, and emergencies including the arrest and firing of corporate officers, hate crimes, and sexual harassment; and conducted crisis management and communication training for hundreds of executives and their staffs. Segal is the former marketing strategies columnist for The Wall Street Journal’s StartUpJournal.com and senior media relations consultant for Ogilvy Public Relations Worldwide. He has provided expert PR advice and counsel to more than 500 corporations and organizations.