Serious Creativity
How to be creative under pressure and turn ideas into action
$57.99
- Paperback
480 pages
- Release Date
2 March 2015
Summary
How to unlock your creativity and add value to your ideas with the power of lateral thinking
If you want to be the best, focus on your most valuable asset—the power of your creative mind.
As competition and the pace of change intensify, companies and individuals need to harness their creativity to stay ahead of the field. Under pressure, people often think they can’t be creative; many more are convinced they are not creative at all because they have never been ‘arty’. Creative…
Book Details
| ISBN-13: | 9780091939700 |
|---|---|
| ISBN-10: | 0091939704 |
| Author: | Edward de Bono |
| Publisher: | Ebury Publishing |
| Imprint: | Vermilion |
| Format: | Paperback |
| Number of Pages: | 480 |
| Release Date: | 2 March 2015 |
| Weight: | 468g |
| Dimensions: | 216mm x 135mm x 34mm |
| Series: | Vermilion |
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About The Author
Edward de Bono
Edward de Bono studied at Christ Church, Oxford (as a Rhodes Scholar). He also holds a PhD from Cambridge and an MD from the University of Malta. He has held appointments at the universities of Oxford, London, Cambridge and Harvard.
In 1967 de Bono invented the now commonly used term ‘lateral thinking’ and, for many thousands, indeed millions, of people worldwide, his name has since become a symbol of creativity and new thinking. He has written numerous books, which have been translated into 34 languages, and his advice is sought by Nobel laureates and world leaders alike.
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