Lateral Thinking
an introduction
$36.13
- Paperback
160 pages
- Release Date
30 September 2014
Summary
Unlock Your Creative Potential: Master Lateral Thinking
Edward de Bono’s bestselling introduction to the art of lateral thinking. Why do some people always seem to have new ideas while others of equal intelligence never do? Lateral Thinking is Edward de Bono’s original portrayal of what lateral thinking is, how it works and how to use it to develop your own potential for thinking and problem solving.
First published in 1967 as The Use of Lateral Thinking, t…
Book Details
| ISBN-13: | 9780091955021 |
|---|---|
| ISBN-10: | 0091955025 |
| Author: | Edward de Bono |
| Publisher: | Ebury Publishing |
| Imprint: | Vermilion |
| Format: | Paperback |
| Number of Pages: | 160 |
| Release Date: | 30 September 2014 |
| Weight: | 168g |
| Dimensions: | 216mm x 135mm x 13mm |
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Critics Review
In this extremely well-written book Dr de Bono attempts to describe the nature of a creative form of thinking and ways in which it can be developed * Times *
About The Author
Edward de Bono
Edward de Bono studied at Christ Church, Oxford (as a Rhodes Scholar). He also holds a PhD from Cambridge and an MD from the University of Malta. He has held appointments at the universities of Oxford, London, Cambridge and Harvard.
In 1967 de Bono invented the now commonly used term ‘lateral thinking’ and, for many thousands, indeed millions, of people worldwide, his name has since become a symbol of creativity and new thinking. He has written numerous books, which have been translated into 34 languages, and his advice is sought by Nobel laureates and world leaders alike.
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