How to Have Creative Ideas

The master of creative thinking * Independent on Sunday *Edward doesn’t just think. He is a one-man global industry, whose work is gospel in government, universities, schools, corporates and even prisons all over the world * Times 2 *Edward de Bono is a cult figure in developing tricks to sharpen the mind * The Times *Simple, practical and great fun. Best of its kind. * Management Today *Edward de Bono is a toolmaker, his tools have been fashioned for thinking, to make more of the mind * Peter Gabriel *de Bono’s work may be the best thing going in the world today * George Gallup, originator of the Gallup Poll *The guru of clear thinking * Marketing Week *A thought-provoking - and thought-improving - book … Simple, practical and great fun * Management Today’ *

Edward de Bono studied at Christ Church, Oxford (as a Rhodes Scholar). He also holds a PhD from Cambridge and an MD from the University of Malta. He has held appointments at the universities of Oxford, London, Cambridge and Harvard.

In 1967 de Bono invented the now commonly used term ‘lateral thinking’ and, for many thousands, indeed millions, of people worldwide, his name has since become a symbol of creativity and new thinking. He has written numerous books, which have been translated into 34 languages, and his advice is sought by Nobel laureates and world leaders alike.

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