Marketing Technology
integrating martech for transformational marketing
$141.95
- Hardcover
384 pages
- Release Date
23 February 2026
Summary
Mastering Marketing Technology: A Guide to Innovation and Strategy
How can marketers adapt to and use emerging technologies in their marketing strategies? In this textbook, key technologies and innovations are explored to help students understand and develop impactful and innovative marketing strategies and campaigns.
In today’s world where digital platforms and technological advancements are at the forefront, marketers should not only understand th…
Book Details
| ISBN-13: | 9781398625273 |
|---|---|
| ISBN-10: | 1398625272 |
| Author: | Ediz Edip Akçay |
| Publisher: | Kogan Page Ltd |
| Imprint: | Kogan Page Ltd |
| Format: | Hardcover |
| Number of Pages: | 384 |
| Release Date: | 23 February 2026 |
| Weight: | 0g |
| Dimensions: | 234mm x 156mm |
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About The Author
Ediz Edip Akçay
Dr. Ediz Edip Akçay is a Senior Lecturer in Digital Marketing and BSc (Hons) Marketing Programme Leader at the Business School, Bournemouth University, UK. He has published work in publications including Journal of Customer Behaviour and Qualitative Market Research, across subject areas of digital advertising, cause-related marketing, user experience in mobile apps and branding.
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