Marketing Technology
integrating martech for transformational marketing
$84.23
- Paperback
408 pages
- Release Date
23 February 2026
Summary
Mastering Marketing Technology: A Guide to Innovation and Strategy
In today’s world where digital platforms and technological advancements are at the forefront, marketers should not only understand these tools but also apply them to create engaging, innovative strategies. With this comprehensive approach, upper-level undergraduate and postgraduate students will be well-equipped to apply the knowledge and skills in developing innovative marketing strategies.
Features include:…
Book Details
| ISBN-13: | 9781398625259 |
|---|---|
| ISBN-10: | 1398625256 |
| Author: | Ediz Edip Akçay |
| Publisher: | Kogan Page Ltd |
| Imprint: | Kogan Page Ltd |
| Format: | Paperback |
| Number of Pages: | 408 |
| Release Date: | 23 February 2026 |
| Weight: | 666g |
| Dimensions: | 240mm x 170mm x 15mm |
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About The Author
Ediz Edip Akçay
Dr Ediz Edip Akçay is a Senior Lecturer in Digital Marketing and BSc (Hons) Marketing Programme Leader at the Business School, Bournemouth University, UK. He has published work in publications including Journal of Customer Behaviour and Qualitative Market Research, across subject areas of digital advertising, cause-related marketing, user experience in mobile apps and branding.
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