Boss Lady
How Three Women Entrepreneurs Built Successful Big Businesses in the Mid-Twentieth Century
$98.38
- Paperback
304 pages
- Release Date
29 June 2017
Summary
Too often, depictions of women’s rise in corporate America leave out the first generation of breakthrough women entrepreneurs. Here, Edith Sparks restores the careers of three pioneering businesswomen–Tillie Lewis (founder of Flotill Products), Olive Ann Beech (cofounder of Beech Aircraft), and Margaret Rudkin (founder of Pepperidge Farm)–who started their own manufacturing companies in the 1930s, sold them to major corporations in the 1960s and 1970s, and became members of their corporate bo…
Book Details
| ISBN-13: | 9781469633022 |
|---|---|
| ISBN-10: | 1469633027 |
| Author: | Edith Sparks |
| Publisher: | The University of North Carolina Press |
| Imprint: | The University of North Carolina Press |
| Format: | Paperback |
| Number of Pages: | 304 |
| Release Date: | 29 June 2017 |
| Weight: | 480g |
| Dimensions: | 233mm x 155mm x 18mm |
| Series: | The Luther H. Hodges Jr. and Luther H. Hodges Sr. Series on Business, Entrepreneurship, and Public Policy |
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Critics Review
Points out, soberingly, that many of the obstacles faced by this trio of pioneers still stand in the way of women in business.– Financial Times
“Points out, soberingly, that many of the obstacles faced by this trio of pioneers still stand in the way of women in business.” – Financial Times
“Through richly detailed narratives, Boss Lady explains how three immensely talented and ambitious women strategically navigated terrain dominated by masculine standards to achieve rare successes in mid-twentieth-century corporate America. In her vibrant analysis, Sparks shows how social and cultural factors–especially expectations about gender–interacted with business practices in ways that reflected and, in turn, affected American norms.”–Pamela Walker Laird, University of Colorado Denver
About The Author
Edith Sparks
Edith Sparks is associate professor of history at University of the Pacific.
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