Strategic Copywriting
how to create effective advertising
$58.73
- Paperback
336 pages
- Release Date
27 November 2025
Summary
Unlock the Secrets to Irresistible Ads: Strategic Copywriting
When it comes to attracting consumers through advertising, which words, phrases, and techniques are most effective? Strategic Copywriting, a detailed how-to guide, introduces students to time-tested strategies for writing and designing successful ads.
In this third edition, Edd Applegate explains core principles that have guided advertising for decades and introduces how to identify targe…
Book Details
| ISBN-13: | 9798881806774 |
|---|---|
| Author: | Edd Applegate |
| Publisher: | Bloomsbury Publishing PLC |
| Imprint: | Bloomsbury Academic |
| Format: | Paperback |
| Number of Pages: | 336 |
| Edition: | 3rd |
| Release Date: | 27 November 2025 |
| Weight: | 0g |
| Dimensions: | 254mm x 178mm |
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About The Author
Edd Applegate
Edd Applegate has taught undergraduate and graduate courses in advertising and mass communications for more than 30 years. His numerous publications include The Rise of Advertising in the United States and Cases in Advertising and Marketing Management (with Art Johnsen). He has been honored with fellowships and grants from organizations including the Donald and Geraldine Hedberg Foundation, the Direct Marketing Educational Foundation, the Annenberg Washington Program, the Freedom Forum Media Studies Center, the Gannett Foundation, the Missouri Commission on Humanities, and the National Endowment for the Humanities, among others.
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