How to Argue With a Meat Eater (And Win Every Time)

An absolute must-read – it shows how we can communicate incredibly emotive topics with confidence and compassion, and provides the reader with indispensable tools to express themselves clearly and persuasively. * Rich Roll *Ed Winters builds on his groundbreaking debut book with a follow up that couldn’t be more timely or important. How to Argue With a Meat Eater is an empowering and deeply informative book that will leave readers more enriched and knowledgeable about veganism and how to argue effectively about it. Everyone would benefit from reading this book. * Moby *Ed brings a clear and accessible perspective to one of the defining issues of our time, leaving you informed, inspired and empowered. * Dr Gemma Newman, GP and author, MBBCh DRCOG DFSRH MRCGP *An ideal guide to understand the landscape of information (and misinformation) that defines beliefs, attitudes, and norms relating to human-animal relations. Equipped with this book, we might just be able to set some things straight and win more hearts and minds. * Dr Sparsha Saha, Political Scientist *The book animals have been waiting for you to read. A Swiss Army knife for debating. * Alexis Gauthier, Michelin-starred Vegan Chef *Life would have been so much easier if I had had this book when I stopped eating meat 52 years ago. I would have given away lots of copies to my meat-eating friends. If you do still eat meat but aren’t sure if there is an ethical justification for doing so, you need to read this book! * Peter Singer, author of Animal Liberation and Animal Liberation Now *For a long time I’ve wondered where Ed finds the patience to consistently engage in conversations with people who disagree with veganism, but in this hyper-connected, social landscape where we will all inevitably confront our antagonists, the ability to listen to challenging opinions and to have respectful discussions are increasingly essential life skills. In this book, Ed explores the strategy, psychology and intellectual curiosity it takes to not only have a productive conversation about animal rights, but to ensure your energy leaves a memorable impact beyond words. From the all-knowing cynic to the wilfully belligerent, Ed has carefully documented every counter-argument to veganism, and provided a thorough but concise, research-based answers. It’s an essential resource for vegans whose last vestige of patience has deserted them. Don’t go home for the holidays without it! * Evanna Lynch - actor and vegan activist *

Ed Winters is a compassionate activist, best-selling author and vegan educator from the UK, widely known for his award-winning viral online content. He is a prolific public speaker who has been invited to schools, universities and businesses across the world, including major companies such as Google, Meta and American Express. Ed has given speeches at over a third of UK universities and at every Ivy League college in the US. In 2022, Ed taught as a Media & Design Fellow at Harvard University. Ed has also given two TEDx talks that have amassed over 2.4 million views online. His viral university speech You Will Never Look at Your Life in the Same Way Again has over 35 million views online. Ed has been invited numerous times on to live television and radio, including for the BBC and ITV, and has been featured by media outlets including LadBible, The Times, the Independent and the Guardian.