Values
How to Bring Values to Life in Your Business
$106.98
- Paperback
88 pages
- Release Date
3 October 2016
Summary
What matters to us? One way of answering that question is through the lens of values, which have a powerful influence on our attitudes and behaviours. Yet it can be difficult for businesses to realize the true potential of values, which is to engage staff, customers and suppliers in an emotional way that touches on their own core motivations.
Drawing on a range of case studies worldwide, including “profit with purpose” businesses such as co-operatives, this short guide reveals how to…
Book Details
| ISBN-13: | 9781783535347 |
|---|---|
| ISBN-10: | 1783535342 |
| Author: | Ed Mayo |
| Publisher: | Taylor & Francis Ltd |
| Imprint: | Greenleaf Publishing |
| Format: | Paperback |
| Number of Pages: | 88 |
| Release Date: | 3 October 2016 |
| Weight: | 136g |
| Dimensions: | 148mm x 210mm |
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Critics Review
This is why “Values - how to bring values to life in your business” by Ed Mayo (Greenleaf Publishing)” is so timely and a must read’ for leaders and influencers in every sector. As one might expect from any book that has been typed on Ed’s keyboard, the phrases quite literallyshout out’ at the reader, and makes her or him pause and question their own value set. And more importantly, how far they live up to the values they would claim to hold. Ed’s own values and commitment to a value based world come across strongly and are thankfully contagious. – John Tizard * The Huffington Post *
In his new book on values and business leadership, Ed Mayo, the Secretary-General of Cooperatives UK and former head of the New Economics Foundation, shows why values should not be treated as a public relations gloss, but ought to be integrated into every enterprise as the main driving force….Alas, even for those who believe that values are important in business, there is all often too big a gap between aspiration and action. But Mayo’s book has a few handy tips to bridge it. The one on testing the empathy of potential recruits is particularly pertinent as values have to be advanced by everyone in an enterprise. To succeed, a values-driven business must be sustained by people who care about improving the lives of others. – Henry Tam * Question the Powerful *
Ed Mayo
ED MAYO is Secretary General at Co-operatives UK which develops and promotes member-owned enterprises. He is the co-author of Co-operative Advantage, as well as previous books on marketing, banking and micro-finance.
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