Defy

‘In Defy, Sunita Sah brilliantly reframes our understanding of defiance-from an act of mere rebellion to a vital tool for personal growth and social change. This book is a powerful, even transformative, read for anyone who’s ever felt the tension between doing what’s expected and doing what’s right.’ - Daniel H. Pink, #1 New York Times bestselling author of The Power of Regret, Drive, and When

‘I can’t think of a book on influence, agency, and defiance that I am more eagerly looking forward to reading. Sunita Sah is leading the charge on the science of compliance and defiance, and this book promises to change our understanding about true consent and true dissent, a real yes and a real no. A must-read for all.’ - Dr. Robert Cialdini, New York Times bestselling author of Influence

‘Dr. Sunita Sah has created this decisive how-to guide on defiance and acting in accordance with your deepest convictions. Firmly grounded in the latest science, DEFY will surely become a culture-shifting manifesto for all of us ‘moral mavericks’ who hope to use conscientious resistance to make the world a better place.’ - Dr. Jonah Berger, New York Times bestselling author of Contagion

Dr Sunita Sah, MD PhD MBA, is an award-winning tenured professor and organisational psychologist at Cornell University and Cambridge University. Her research draws insights from psychology, behavioural science, and organisational behaviour. She has spent over a decade studying ethical action, decision making and how we respond to outside influence.

Originally from the United Kingdom, Dr Sah is a trained physician and practised medicine in the UK before embarking on her academic career. She lives with her husband and son in New York, where along with studying defiance, she enjoys hiking, drinking entirely too much Earl Grey tea, and dancing to 80s pop.

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