Make Life Good

A Soul-Stirring Parable About What Really Matters

Author: Dr. Randy Ross

Paperback

Target Audience:

Business leaders seeking to promote corporate responsibility and community involvement
Members of philanthropic organizations
Christians interested in sharing a "pre-evangelistic" message with family and friends to facilitate deeper spiritual conversations

Strategies:

Submit to key industry reviewers, including Publishers Weekly and Library Journal
Utilize a professional social media team to enhance presence on Facebook, LinkedIn, and Instagram
Leverage the existing video content and frequent podcast guest appearances to promote the book
Speak at corporate and philanthropic events worldwide to spread book awareness
Customize editions of the book for corporate clients and non-profit organizations to align with their missions
Launch a one-man, one-act play to creatively convey the book's messages in unique venues
Engage email list with compelling newsletter content and exclusive offers related to the book
Expand international reach by speaking at events globally, focusing on the English-speaking audience
Host events and appearances at fundraising galas to connect with potential donors and partners

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Paperback

PRODUCT INFORMATION

Summary

Target Audience:

Business leaders seeking to promote corporate responsibility and community involvement
Members of philanthropic organizations
Christians interested in sharing a "pre-evangelistic" message with family and friends to facilitate deeper spiritual conversations

Strategies:

Submit to key industry reviewers, including Publishers Weekly and Library Journal
Utilize a professional social media team to enhance presence on Facebook, LinkedIn, and Instagram
Leverage the existing video content and frequent podcast guest appearances to promote the book
Speak at corporate and philanthropic events worldwide to spread book awareness
Customize editions of the book for corporate clients and non-profit organizations to align with their missions
Launch a one-man, one-act play to creatively convey the book's messages in unique venues
Engage email list with compelling newsletter content and exclusive offers related to the book
Expand international reach by speaking at events globally, focusing on the English-speaking audience
Host events and appearances at fundraising galas to connect with potential donors and partners

Description

Make Life Good is an engaging parable that goes on an inward journey, exploring the true basis of meaning and fulfillment in life.

Set against the backdrop of a chance encounter with a homeless man, the story invites individuals to explore topics such as purpose, generosity, priorities, legacy, and even eternity. While walking with Joe on this journey, eyes will be opened, minds will be stirred, and hearts will be touched as the reader is challenged to truly embrace the best that life has to offer.

In this fast-paced, self-focused world where success is often defined by accomplishment, acquisitions, and accumulation, Make Life Good prompts people to adopt a different worldview. In the process, it becomes clear that happiness pursued eludes, while happiness given returns. This tale is a reminder that all the good that one desires in life is a by-product of creating value for others.

About the Author

Dr. Randy Ross is a best-selling author, compelling communicator, and craftsman of culture. Offering practical wisdom and much-needed hope, he helps to untangle the biggest challenges facing today’s business leaders, tomorrow’s workforce, and the future marketplace. Based in Atlanta, Georgia, Dr. Ross engages audiences worldwide with his keen insight and contagious humor, providing principles and practices that enrich life and instill greater meaning to work.