Superhero Culture Wars, 9781350148642
Paperback
Diversity clashes in Marvel comics ignite a culture war battleground.

Superhero Culture Wars

politics, marketing, and social justice in marvel comics

$90.09

  • Paperback

    208 pages

  • Release Date

    10 March 2021

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Summary

The reactionary Comicsgate campaign against alleged “forced” diversity in superhero comics revealed the extent to which comics have become a key battleground in America’s Culture Wars. In the first in-depth scholarly study of Marvel Comics’ most recent engagement with progressive politics, Superhero Culture Wars explores how the drive towards greater diversity among its characters and creators has interacted with the company’s commercial marketing and its traditional fan base.

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Book Details

ISBN-13:9781350148642
ISBN-10:1350148644
Author:Dr Monica Flegel, Dr Judith Leggatt
Publisher:Bloomsbury Publishing PLC
Imprint:Bloomsbury Academic
Format:Paperback
Number of Pages:208
Release Date:10 March 2021
Weight:330g
Dimensions:234mm x 156mm
What They're Saying

Critics Review

With its starting point that superhero comics are and have always been political, Superhero Culture Wars is a welcome examination of Marvel’s moves toward diversifying its characters in the 2010s. It illuminates not only the tensions between fans and storytellers, but also the tensions inherent in a company’s neoliberal strategy of marketing its products and itself as progressive in order to increase its profits. – Carolyn Cocca, author of Eisner Award-winning Superwomen: Gender, Power, and Representation (Bloomsbury 2016), SUNY College at Old Westbury, USABlatino Spidey. Muslim-American Ms. Marvel. Queer teen Hulk. For some, these and other superhero reincarnations ring the death knell to Western civilization. For others, they reflect a vitally attentive response to today’s social make-up and the spirit of our times. With dazzling scholarly dexterity, Monica Flegel and Judith Leggatt take us on the rollercoaster ride of Marvel Comics: how its socio-politically alert contemporary stories entertain, incite incendiary debate, reveal deep sociopolitical chasms, and act as agents of change. Superhero Culture Wars forcefully reminds: Comics matter! – Frederick Luis Aldama, Eisner Award winning scholar and Distinguished University Professor, Ohio State University, USA

About The Author

Dr Monica Flegel

Judith Leggatt and Monica Flegel are Associate Professors of English at Lakehead University, Canada.

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