The Ritual Effect

“An eye-opening window into why we swear by certain routines–and how we can build more enriching ones.” –Adam Grant, #1 New York Times bestselling author of Hidden Potential and Think Again, and host of the podcast Re: Thinking“Norton’s fascinating The Ritual Effect encourages us to experiment with, explore, and discover rituals to help transform the ordinary into the extraordinary…lively…may be just what the doctor ordered.” –BookPageSelected as SELF Magazine’s Book of the Month

“Norton lauds the capacity of ritual to infuse quotidian acts with a sense of consequence…enjoyable fare…abounds in recommendations for ways we readers may add the emollient of ritual to our own lives.” –Wall Street Journal

“The Ritual Effect isn’t your typical, preachy self-help manual. In fact, Norton has no interest in telling you which rituals are worth adopting–that part is up to you. Instead, the book breaks down the true meaning of rituals and positive ways they can impact your relationships, personal and professional lives, and sense of self, reframing the concept as something much fresher, more special, and more accessible than you may have once thought.” –SELF Magazine“A witty, thought-provoking guide…If you want to understand and harness the psychological power of rituals to live and think better, this is the book for you.” –Laurie Santos, Chandrika and Ranjan Tandon Professor of Psychology at Yale University and host of The Happiness Lab podcast

“Illuminating and inspiring…The Ritual Effect gives readers new insights into the everyday actions that shape our lives.” –BJ Fogg, New York Times bestselling author of Tiny Habits: The Small Changes That Change Everything

“Amiable and diverting…offers a reason for cautious optimism: in a disenchanted world, attention to tiny rituals can clear a little space for everyday magic.” –The Guardian“A masterclass…opens our eyes to the rituals we already perform–and the ones we can choose to create–which have the remarkable power to infuse the mundane with meaning and emotion.” –Angela Duckworth, #1 New York Times bestselling author of Grit“Endlessly fascinating…will stir you to see your beliefs and relationships with fresh eyes.” –Daniel H. Pink, #1 New York Times bestselling author of The Power of Regret, Drive, and When“Fascinating…Featuring lively storytelling and cutting-edge science, The Ritual Effect sticks with you.” –Charles Duhigg, New York Times bestselling author of The Power of Habit and Supercommunicators“Masterfully shows that, from the religious to the secular, rituals in your life play a central role in reaping full value from each moment.” –Arthur C. Brooks, Professor, Harvard Kennedy School and Harvard Business School, and #1 New York Times bestselling author of From Strength to Strength