Misbelief

“In this thoughtful, moving, and well-written book, Dan Ariely narrates his personal and professional journey to understand the world of misbelievers and conspiracy theories, and offers insights and tips that will hopefully help all of us protect our fragile social fabric from being torn apart by disinformation and distrust.” – Yuval Harari, bestselling author of Sapiens

“Misbelief is an urgent examination of the human attraction to misinformation. This timely book can provide a crucial foundation for building a more empathetic and informed society.” – Daniel H. Pink, #1 New York Times bestselling author of The Power of Regret

“Once again Dan Ariely writes in a way that gets us to think and reflect about our human nature. In Misbelief, he helps us understand the nature of our opinions, how they’re formed, and how the forces of misinformation can distort them. This is an important book for those who want to understand themselves and the increasingly complex world around us.” – Arianna Huffington, founder and CEO of Thrive Global

“For most of us it is tempting to think that people misbelieve things because they are uneducated, unintelligent, or misinformed. But as one of the world’s leading scientists studying beliefs, Dan Ariely, convincingly demonstrates in this important book–and as he discovered firsthand in being wrongly accused of leading a nefarious conspiracy!–misbelief is a process to which any of us can fall prey. More important, he offers science-based suggestions on what we can do about the polarization and breakdown in trust that comes with misbelief.” – Michael Shermer, publisher of Skeptic magazine and author of Conspiracy: Why the Rational Believe the Irrational

“Combining remarkable personal stories and scientific data, Dan walks us through a fascinating journey into the minds of those who choose to believe untruths. Misbelief provides a highly valuable perspective that serves to help navigate and discern our modern world view.” – Jesse L. Martin, actor and star of NBC’s The Irrational

“A rigorous but also deeply compassionate book: Ariely’s goal isn’t to condemn people who fall for misinformation, but to show the reader how easy it is to believe the irrational. The book asks us to foreground empathy to reexamine some of our own beliefs.” – Booklist

Dan Ariely is the James B. Duke Professor of Psychology and Behavioral Economics at Duke University. He is a founding member of the Center for Advanced Hindsight; a cocreator of the film documentary (Dis)Honesty: The Truth About Lies; and a three-time New York Times bestselling author. His books include Predictably Irrational, The Upside of Irrationality, The (Honest) Truth About Dishonesty, Irrationally Yours, Payoff, Dollars and Sense, and Amazing Decisions. His TED Talks have been viewed more than 27 million times. His work has been featured in the New York Times, the Wall Street Journal, the Washington Post, the Boston Globe, and elsewhere. He lives in North Carolina with his family.