GOAT Wisdom

“vulnerable and informative” “Readers…will find plenty of solid tips.” — Publisher’s Weekly

Advance Praise for G.O.A.T. Wisdom:

“G.O.A.T. Wisdom is a glorious and profound book that will make you think deeply, feel more, and take meaningful action. With soul-stirring stories and zingy insights, this isn’t just a book you read, it’s one you experience, share, and return to again and again.” — Sally Hogshead, New York Times bestselling author, Fascinate: How to Make Your Brand Impossible to Resist

“Very few brands have the depth of commitment and humanity that Beekman 1802 has—and that’s how you build brand loyalty and inspire brand advocacy.” — Kory Marchisotto, Chief Marketing Officer, e.l.f. Beauty; President, Keys Soulcare

“In G.O.A.T. Wisdom, Ridge and Kilmer-Purcell share the twelve guiding principles that helped them turn a small goat farm into a phenomenally successful business. Rooted in kindness, authenticity, and community, the lessons show that success comes from hard work and staying true to the values that matter.” — Dave Kimbell, former CEO, Ulta Beauty

“Knowing who you are is more important than what you do. Beekman 1802 uses this ethos as a blueprint for everything else. Building a brand this way encourages trust and advocacy from the community that lasts beyond any product drop or trend while fostering a positive environment for its workforce and business partners.” — Tarang Amin, Chairman and CEO, e.l.f. Beauty

“G.O.A.T. Wisdom may be the most practical, most commonsense business book you’ll ever read. You’ll be both entertained and enlightened, picking up strategies that fueled Beekman 1802’s success and learning how to avoid the mistakes its two founders made along the way. Highly recommended!” — Pamela N. Danziger, founder, Unity Marketing; author, Meet the Henrys: The Millennials That Matter Most for Luxury Brands; and coauthor, The Corporateneur Plan

Brent Ridge, MD, cofounded Beekman 1802 in 2008 and has worked alongside Josh Kilmer-Purcell to lead the company ever since. Prior to his entrepreneurial career, Ridge was Vice President of Healthy Living at Martha Stewart Living Omnimedia. He also built a distinguished medical career as a specialist in geriatric medicine, completing a fellowship at Mount Sinai School of Medicine and joining the faculty there as an assistant professor. He founded the Martha Stewart Center for Living at the Mount Sinai Hospital, one of the world’s leading geriatric centers.

Josh Kilmer-Purcell cofounded Beekman 1802 in 2008 with Brent Ridge and has helped lead the company ever since. He is also a New York Times bestselling author, with three memoirs to his credit: I Am Not Myself These Days, Candy Everybody Wants, and The Bucolic Plague. Prior to founding Beekman 1802, Josh was an award-winning creative director at several top New York City advertising agencies, serving clients including Delta Air Lines, Absolut Vodka, Target, Nestle, and Unilever.