Fake Medicine
Exposing the wellness crazes, cons and quacks costing us our health
$51.30
- Paperback
304 pages
- Release Date
31 March 2021
Summary
We all want to be healthy, live longer, and avoid cancer, but too many of us are being scammed by sciencey-sounding crooks and nonsense marketing.
Dr. Brad McKay, GP and experienced Australian science communicator, has watched how misinformation and ‘alternative facts’ have come to permeate every facet of our lives, causing many of us to turn away from academic expertise and instead look to social media influencers and dodgy websites to guide our health choices.
Fake Medic…
Book Details
| ISBN-13: | 9780733646867 |
|---|---|
| ISBN-10: | 0733646867 |
| Author: | Dr Brad McKay |
| Publisher: | Hachette Australia |
| Imprint: | Hachette Australia |
| Format: | Paperback |
| Number of Pages: | 304 |
| Release Date: | 31 March 2021 |
| Weight: | 360g |
| Dimensions: | 232mm x 152mm x 28mm |
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What They're Saying
Critics Review
In the wash of celebrity influencers, this is a book to debunk the faux-science and scam marketing of the modern health landscape.– WA [PRINT], Subiaco Post, [AUDIENCE: 50,350, ASR: AUD 725]
In Fake Medicine, McKay carefully and clinically takes aim at all the “wellness crazes, cons and quacks” he says are costing us our health.–VIC [PRINT], The Senior, [AUDIENCE: 101,836, ASR: AUD 2,216]Fake Medicine is an essential tool to protect you from health scams.–NATIONAL [PRINT], Readers Digest, [AUDIENCE: 200,104, ASR: AUD 7,491]In the wash of celebrity influencers, this is a book to debunk the faux-science and scam marketing of the modern health landscape.–WA [PRINT], Subiaco Post, [AUDIENCE: 50,350, ASR: AUD 725]
About The Author
Dr Brad McKay
Dr. Brad McKay is an Australian science communicator, TV host, and GP at his clinic in Sydney. He is an experienced broadcaster, interviewer, and public commentator, appearing regularly on TV and radio, including as a host of ABC’s Catalyst and a regular commentator on The Today Show, and presenting several medical podcasts for health professionals. He is also on the editorial board for The Medical Republic magazine. Brad has hosted the Logie-nominated Embarrassing Bodies Down Under, a show dedicated to decreasing stigma and raising awareness of traditionally ‘taboo’ health topics. He is a member of the Immunisation Coalition, an Ambassador for the Immunisation Foundation, and the Stroke Foundation.
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