The Culting Of Brands
turn your customers into true believers
$36.14
- Paperback
256 pages
- Release Date
30 May 2005
Summary
The Culting of Brands: When Customers Become Fanatics
Marketing strategist Douglas Atkin reveals how certain brands inspire the same fervent devotion as cults. Drawing on interviews with cult members and insights from leading companies, this groundbreaking book explores the psychology behind cult membership and its surprising parallels to brand loyalty. Discover why people join cults and how brands like Harley Davidson, iPod, and eBay cultivate die-hard followers. Challenging conven…
Book Details
| ISBN-13: | 9781591840961 |
|---|---|
| ISBN-10: | 1591840961 |
| Author: | Douglas Atkin |
| Publisher: | Penguin Putnam Inc |
| Imprint: | Portfolio |
| Format: | Paperback |
| Number of Pages: | 256 |
| Edition: | 4th |
| Release Date: | 30 May 2005 |
| Weight: | 240g |
| Dimensions: | 209mm x 139mm x 14mm |
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About The Author
Douglas Atkin
Douglas Atkin is the director of strategy at one of New York’s hottest advertising agencies, Merkley Newman Harty. He has worked with numerous clients to increase their cult appeal, including Mercedes, Pfizer, Smith Barney, Fila, and JetBlue. This is his first book.
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