Inside Digital Advertising

Decoding the Digital Ad Machine

Dozens of times a day, your screen becomes an auction block for advertisers, often orchestrated by your own devices without your awareness. Behind the scenes, colossal, energy-intensive systems conduct approximately two trillion near-instantaneous, automated auctions daily.

This book plunges into the core of this enigmatic realm. It unveils how Google constructed its awe-inspiring global computing infrastructure and transformed it into an unpa…