Inside Digital Advertising

Decoding the Digital Ad Machine: Power, Privacy, and Politics

Dozens of times a day, access to your screen is auctioned to advertisers, sometimes without your knowledge. Behind the scenes, massive, energy-intensive systems conduct roughly two trillion near-instantaneous, automated auctions daily.

This book delves into the core of this enigmatic world. It unveils how Google constructed its remarkable global computing infrastructure and transformed it into an unprecedented, mu…