Managing Customer Experience and Relationships, 4th Edition
A Strategic Framework
$154.40
- Hardcover
512 pages
- Release Date
7 April 2022
Summary
Every business on the planet is trying to maximize the value created by its customers
Learn how to do it, step by step, in this newly revised Fourth Edition of Managing Customer Experience and Relationships: A Strategic Framework. Written by Don Peppers and Martha Rogers, Ph.D., recognized for decades as two of the world’s leading experts on customer experience issues, the book combines theory, case studies, and strategic analyses to guide a company on its ow…
Book Details
| ISBN-13: | 9781119815334 |
|---|---|
| ISBN-10: | 1119815339 |
| Author: | Don Peppers, Martha Rogers |
| Publisher: | John Wiley & Sons Inc |
| Imprint: | John Wiley & Sons Inc |
| Format: | Hardcover |
| Number of Pages: | 512 |
| Edition: | 4th |
| Release Date: | 7 April 2022 |
| Weight: | 998g |
| Dimensions: | 43mm x 178mm x 254mm |
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Don Peppers
DON PEPPERS is the co-founder of CX Speakers, which offers workshops and consulting on customer experience, customer relationships, marketing technology, corporate culture change, and other issues. He is the co-author, with Martha Rogers, of The One to One Future and 7 other bestselling business books.
MARTHA ROGERS, PHD, is an author, speaker, and consultant. She is the co-founder of CX Speakers, and the founder of Trustability Metrix, designed to help companies understand how they are trusted by customers, employees, and business peers.
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