Designing Retail Experience in the 21st Century

This is an essential book that expertly illuminates the countless ideas and the myriad of complexities that are woven together to form the branded-spatial and digital experiences that so much of our lives are spent within. * Graeme Brooker, Royal College of Art, UK *The book offers a vivid mix of case study descriptions, retail histories, analyses of brand values and design strategies that reveal how interwoven online and in-person shopping has become. The author’s critical stance elevates this book beyond a ‘how to’ manual. It is distinctive and refreshing in outlining urgent challenges and opportunities. * Tricia Austin, Design Researcher and PhD Supervisor, Central Saint Martins, University of the Arts London, UK *Thought-provoking and instructive, this book highlights familiar and less familiar stories from every corner of modern global retail, to form a comprehensive study of how the ‘experience economy’ has effectively impacted on our shopping and continues to shape our lives as consumers. An insightful and useful book. * Peder Valle, University of Oslo, Norway *

D.J. Huppatz is Associate Professor, Architectural and Industrial Design, School of Design and Architecture, Swinburne University of Technology, Australia. Previously, he was Professor of Design History at Pratt Institute, USA. He has published widely in edited books and journals and his publications with Bloomsbury include Design: The Key Concepts (2020), Modern Asian Design (2018) and Design: Critical and Primary Sources (2016). He has also written articles for the Bloomsbury Encyclopedia of Design and the Bloomsbury Encyclopedia of Asian Design.