Black Skin

‘A myth-busting tour of all things Black skin.’ ELLE magazine
Dija Ayodele takes you through the lifetime of skin, sharing transformative essentials from how to work out your skin type to the dos and don’ts for your everyday routine. She explains the best ingredients for your skin and your budget, and the issues that Black women face: hyperpigmentation, general skin discolouration and increased dryness.

Dija examines the concept of identity, looking at the way history has shaped how Black women express themselves in beauty and skincare, and debunks common myths and misconceptions: do darker skin tones need SPF? And is there any truth to the saying ‘Black don’t crack?’

Intelligent, informed and indispensable, this is the guide that every Black woman has been waiting for.

“'A beauty book first. Dija Ayodele has created a comprehensive guide for Black women that provides not only expert information and advice, but also Ayodele's personal take on the social and historical role of Blackness and its relationship with beauty. Consider this a myth-busting tour of all things Black skin.' ELLE magazine 'Timely and game-changing, Ayodele's comprehensive guide to skincare for Black women busts beauty myths at the same time as dispensing invaluable advice.' Waterstones”

‘The radical rethink we need for Black skincare.’ STYLIST

‘A revolutionary and comprehensive skincare guide for women of colour, as well as essential reading for everyone, containing unmissable learnings to know as allies.’ GLAMOUR

‘A beauty book first. Dija Ayodele has created a comprehensive guide for Black women that provides not only expert information and advice, but also Ayodele's personal take on the social and historical role of Blackness and its relationship with beauty. Consider this a myth-busting tour of all things Black skin.’ ELLE magazine

‘Timely and game-changing, Ayodele’s comprehensive guide to skincare for Black women busts beauty myths at the same time as dispensing invaluable advice.’ Waterstones

‘If anyone is equipped to helm this skincare revolution, it’s Ayodele.’ The Sunday Times

‘An invaluable resource for skincare professionals and amateurs alike.’ The Evening Standard

‘A wake-up call for the gatekeepers of the skincare industry who are yet to evolve their product development processes.’ Funmi Fetto for The Guardian

‘Dispelling the myths and misconceptions that plague the industry about Black skin, this is a no-holds-barred tour in skin health from one of the UK’s most-respected experts.’ The British Beauty Council

‘What Dija doesn't know about Black skin isn't really worth knowing’ Refinery29

Dija Ayodele is a fully qualified and insured Aesthetician and the founder of West Room Aesthetics, a skincare destination for women of colour. She is also the founder of the award-winning Black Skin Directory, which connects people of colour to skincare brands and experts. With over a ten years’ experience in the aesthetics industry, Dija has is trained in everything from nails to advanced skincare.

Dija is a Trustee for the Beauty Backed Trust and advises several boards including the British Beauty Council, British Association of Beauty Therapy and Cosmetology (BABTAC) and Aesthetic Medicine Journal. She has great connections with Boots No7, Glamour, Stylist and Refinery29 among others.

The ultimate skincare guide for Black women Dija Ayodele takes you through the lifetime of skin, sharing transformative essentials from how to work out your skin type to the dos and don'ts for your everyday routine. She explains the best ingredients for your skin and your budget, and the issues that Black women face: hyperpigmentation, general skin discolouration and increased dryness. Dija examines the concept of identity, looking at the way history has shaped how Black women express themselves in beauty and skincare, and debunks common myths and misconceptions: do darker skin tones need SPF? And is there any truth to the saying 'Black don't crack?' Intelligent, informed and indispensable, this is the guide that every Black woman has been waiting for.

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