On Trend

Choice Outstanding Academic Title, 2020 “An energetic account of the social, historical, and cultural modes in which the future is constructed.” –Public Books “Powers offers an insightful critique on the trends and forecasting industry… . Highly recommended. ” –Choice “If you think hot trends just whirl up like dust storms, think again: This fascinating book pulls the curtain back on an entire industry devoted to shaping our perceptions of what matters–and with it, the future itself.”–Fred Turner, author of The Democratic Surround: Multimedia and American Liberalism from World War II to the Psychedelic Sixties “On Trend is wide-ranging, yet it holds together through a fusion of scholarly reconstruction and engaged critique. Such a combination is often intended but seldom so well executed.” –Scott McLemee, Inside Higher Ed

Devon Powers is an associate professor of advertising at Temple University. She is the author of Writing the Record: The Village Voice and the Birth of Rock Criticism and coeditor of Blowing Up the Brand: Critical Perspectives on Promotional Culture.