B2B Content Marketing Strategy, 9781398622500
Paperback
Humanize your B2B brand, master media, and drive scalable growth.
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B2B Content Marketing Strategy

a media-first framework that accelerates growth

$50.69

  • Paperback

    280 pages

  • Release Date

    7 December 2025

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Summary

B2B Content Marketing: A Human-First, Media-Savvy Approach to Scalable Growth

As B2B buyer behavior, platform and algorithm changes continue at a faster pace, two things remain the same. First, people still want to buy from people, so the importance of humanizing B2B brands is crucial to long-term success. Secondly, we are now operating in a media-first world, so the existing content marketing playbooks are no longer effective or efficient.

B2B Content M…

Book Details

ISBN-13:9781398622500
ISBN-10:1398622508
Author:Devin Bramhall
Publisher:Kogan Page Ltd
Imprint:Kogan Page Ltd
Format:Paperback
Number of Pages:280
Release Date:7 December 2025
Weight:666g
Dimensions:234mm x 156mm x 15mm
What They're Saying

Critics Review

“Bramhall cuts through the marketing noise with a framework that reminds us what we forget in our rush to automate everything: You can’t have ROI without the human connection.” * Ann Handley, Wall Street Journal best-selling author, ‘Everybody Writes’ (1st and 2nd edition), Chief Content Officer (CCO) at Marketing Profs, keynote speaker, social media influencer *“Devin Bramhall is one of the brightest minds in marketing. Her experience leading one of the most respected content marketing agencies shows in every insight she shares - always tactical, always thoughtful, and always with an edge of wit that makes you pay closer attention. If you’re looking for a smarter way to think about content and the business of marketing, you’re in the best possible hands.” * Amanda Natividad, VP Marketing, SparkToro *“There’s the way people tell you that marketing works, and then there’s the way it actually works - it’s the kind of experience you can only get from a decade-plus of taking your lumps, or by listening to Devin. I can’t wait to send this to everyone on my team.” * Sean Blanda, Owner, Gate Check Studios *“This is a marketing truth-teller at her best, and it’s a good thing too: B2B marketers desperately need to evolve.” * Jay Acunzo, author of ‘Break the Wheel: Question Best Practices, Hone Your Intuition, & Do Your Best Work’ *“Bramhall’s authentic voice and originality of thought come through the written words like you’re sitting across from a friend, if your friend happened to be one of the sharpest marketing minds you’ve ever met. She doesn’t just challenge conventional wisdom; she ignores it entirely when it doesn’t serve her systems-level thinking.” * Allison Byers, Founder/CEO, Scroobious, Angel Investor, Advisor *

About The Author

Devin Bramhall

Devin Bramhall is a seasoned B2B marketing expert with over 15 years of experience spanning startups, agencies, and large corporations. As the former CEO of Animalz, the leading content marketing agency for B2B SaaS companies, she worked with top tech clients including Google, Amazon, Slack, and Spotify. She is now the Chief Growth Officer at Everest as well as a speaker at events including MarketingProfs B2B Forum and INBOUND.

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