International Business Blunders

Difference in the levels of progress between developed and developing countries poses significant challenges for firms from the developing world to operate successfully in markets in the developed world. However, as globalization deepens, firms in the developing world, like their counterparts in the developed world, are forced to look for markets outside of their domestic environment. Increasingly, firms in developing countries will have no choice but to look for markets in large and wealthy developed countries in addition to other similar developing countries. 
International Business Blunders will provide direct evidence from CEOs and international business managers within firms that have moved from their domestic market in the developing world to do business in the developed world. The insights from these cases will serve as invaluable lessons for other firms that are seeking to enter these physically and psychically distant markets. By highlighting the blunders that are made by firms that have braved entering markets in developed countries, this book will provide pedagogical examples of how to minimize the blunders that future managers might make. 
The book will serve as a valuable tool for international business managers, students in MBA programmes, and also scholars who are researching and writing in the area of business and management.

“This book describes mistakes made in international business, focusing on firms that are considered Third World Multinationals, those in resource-poor locations, with limited financial capital and technological capabilities. It concentrates on those in developing states of the Caribbean that have decided to do business in markets in developed countries in North America, Western Europe, and developed Asia. It describes blunders in marketing, finance, human resources, supply chain and production, and business-to-government relationships, along with lessons learned. Chapters discuss the literature on mistakes made by firms in the area of focus, specific blunders as reported by firms, and blunders made by other firms in the wider international business arena, ending with a chapter on lessons that can be learned by future managers who are aspiring to expand their business to markets in large developed countries.”

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Densil A. Williams is Professor of International Business and Pro Vice Chancellor, University Office of Planning, at the University of the West Indies (UWI). He is the author of three books, two of which won awards for best research publication at the UWI. He serves as chairman, deputy chairman, and director on boards in both the private and public sector in Jamaica and across the Caribbean region. His research interests focus on the international operations of firms from developing countries.

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