Make It Snow: From Zero to Billions
how snowflake scaled its go-to-market organization
$41.34
- Hardcover
240 pages
- Release Date
30 September 2025
Summary
Make It Snow: The Sales and Marketing Secrets Behind Snowflake’s Billion-Dollar Growth
Follow along on the journey of the founding, development, and breakaway success of a multi-billion-dollar tech company
Snowflake CRO, Chris Degnan, and CMO, Denise Persson, have one of the longest executive sales and marketing relationships in history. They each built their teams from the ground up to help catapult Snowflake from a startup to one of the fastest-growing tec…
Book Details
| ISBN-13: | 9781394254200 |
|---|---|
| ISBN-10: | 1394254202 |
| Author: | Denise Persson, Chris Degnan |
| Publisher: | John Wiley & Sons Inc |
| Imprint: | John Wiley & Sons Inc |
| Format: | Hardcover |
| Number of Pages: | 240 |
| Release Date: | 30 September 2025 |
| Weight: | 0g |
About The Author
Denise Persson
DENISE PERSSON is a four-time chief marketing officer and has been Snowflake’s CMO for nearly a decade. From the ground up, she built a team of 700 who own the sales pipeline and create global brand awareness for Snowflake.
CHRIS DEGNAN was Snowflake’s first sales rep and spent more than 11 years as the company’s Chief Revenue Officer. He grew Snowflake’s annual revenue from zero to more than $3 billion, while expanding his organization to thousands of employees that span dozens of countries.
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