The Hard Sell
The Tricks of Political Advertising
$38.36
- Paperback
224 pages
- Release Date
1 August 2014
Summary
What is unique about political advertising? Is it really all that effective in changing votes? And why does it have to be so annoying?
In The Hard Sell, creative director Dee Madigan uses her trademark humour and down-to-earth approach to unveil the world of political advertising. Drawing on real-life stories from her own recent Federal and State campaigns, she gives us fascinating industry insight into:
- How political ads are designed to work
- Who they a…
Book Details
| ISBN-13: | 9780522866308 |
|---|---|
| ISBN-10: | 0522866301 |
| Author: | Dee Madigan |
| Publisher: | Melbourne University Press |
| Imprint: | Melbourne University Press |
| Format: | Paperback |
| Number of Pages: | 224 |
| Release Date: | 1 August 2014 |
| Weight: | 352g |
| Dimensions: | 193mm x 127mm x 20mm |
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What They're Saying
Critics Review
“Top-secret focus group polling says this book is a cracker.”
“Top-secret focus group polling says this book is a cracker.” –Annabel Crabb, political journalist and author, The Wife Drought
About The Author
Dee Madigan
Dee Madigan is an award-winning creative director. She is a panellist on The Gruen Planet (ABC TV) and appears on Sky’s The Contrarians, PM Live and The Perrett Report. She can also be heard regularly on ABC Radio, and writes for a range of publications.
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