How to Start a Home-based Makeup Artist Business

This book will guide and navigate the reader through all aspects of opening and running a successful home-based business as a makeup artist. Instead of focusing on just one aspect, makeup artistry or business, this book will walk them through the steps necessary to be a savvy businessperson and an artist qualified to service individuals with a special section about brides. Written for anyone who has the desire to control their destiny, dreams of being a makeup artist, or is just looking for a fun, second job, makeup artistry and beauty may be the answer.

Deanna Nickel has been working in the beauty industry as a professional makeup artist, educator and beauty expert for over fifteen years. She has spent over the last ten years as a successful freelance makeup artist working on popular television shows, commercials, print, Broadway, red carpets, NY Fashion Week, and countless celebrities. She has also been a featured beauty expert on Connecticut Style and Better Connecticut and has recently partnered with Proctor and Gamble as an on air beauty contributor. Visit her at

Everything you need to know to run a profitable and satisfying makeup artist business from your homeThis comprehensive guide takes you through every aspect of setting up and running a thriving home-based makeup artist business, from separating yourself from your competition and successful branding techniques to makeup must-haves and have-nots. Learn all about developing a price structure, traditional versus online marketing, getting press, and establishing policies, and enjoy an entire section on how to tap into the lucrative bridal market. Whether you are just starting out or looking to expand your business, each chapter can help you build your own successful home-based makeup artist business. Look for useful charts and worksheets throughout the book, including: Standard Face ChartSample Client CardMarketing Strategy Worksheet Sample ContractBridal Trial Chart

This book will guide and navigate the reader through all aspects of opening and running a successful home-based business as a makeup artist. Instead of focusing on just one aspect, makeup artistry or business, this book will walk them through the steps necessary to be a savvy businessperson and an artist qualified to service individuals with a special section about brides. Written for anyone who has the desire to control their destiny, dreams of being a makeup artist, or is just looking for a fun, second job, makeup artistry and beauty may be the answer.

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