Gamechangers and Rainmakers
how sport became big business
$46.36
- Paperback
288 pages
- Release Date
20 January 2025
Summary
Gamechangers and Rainmakers: How Sports Marketing Became a Trillion-Dollar Business
Gamechangers and Rainmakers is the compelling story of sports marketing and the creation of a trillion-dollar global business.
Starting in the playing fields of Harrow, the book moves swiftly into the 1960s and on to 1980, by which time the Olympics had become toxic and English football was in trouble. We learn about the rainmakers who turned the fortunes of both aro…
Book Details
| ISBN-13: | 9781801509305 |
|---|---|
| ISBN-10: | 1801509301 |
| Author: | David Stubley |
| Publisher: | Pitch Publishing Ltd |
| Imprint: | Pitch Publishing Ltd |
| Format: | Paperback |
| Number of Pages: | 288 |
| Release Date: | 20 January 2025 |
| Weight: | 316g |
| Dimensions: | 216mm x 138mm |
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What They're Saying
Critics Review
“A belter of a read… our book of the month.”
– Paul Ross * talkSPORT *“This is THE book detailing the history of the sports industry…it’s a really fun read.”
* Leaders in Sport *“I recommend it to our listeners.”
– Richard Gillis * The Unofficial Partner Podcast *“A truly entertaining account of how sport became big business. Highly recommendable.”
* Tribal Football *About The Author
David Stubley
David Stubley spent the first decade of his career working in television at ITV and Channel 4. The last 25 years have been spent advising some of the world’s top brands and leading sports properties on how to unlock commercial value from sports marketing. He has helped negotiate more than $1bn of commercial deals with the likes of FIFA, UEFA, F1 and the Olympics. He serves on the board of multiple sport and media companies.
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