Think Like an Adman, Don't Act Like One
$48.41
- Paperback
160 pages
- Release Date
8 November 2022
Summary
Advertising is far more than a 30-second commercial on TV. It’s everything you do to lure people into different behaviours, into other perspectives, or different options. You’re advertising all day long. For yourself, your company or brand. Your NGO, political party or school. Your neighbourhood, city or country. In every conceivable way. By telling stories. Or twisting the facts. By making some things seem more attractive and others uglier. By sketching out an alternative. By stimulating peo…
Book Details
| ISBN-13: | 9789063696351 |
|---|---|
| ISBN-10: | 9063696353 |
| Author: | David Snellenberg |
| Publisher: | BIS Publishers B.V. |
| Imprint: | BIS Publishers B.V. |
| Format: | Paperback |
| Number of Pages: | 160 |
| Release Date: | 8 November 2022 |
| Weight: | 280g |
| Dimensions: | 18mm x 144mm x 180mm |
You Can Find This Book In
David Snellenberg
David Snellenberg is a creative director and copywriter. He is founder of DAWN, a BCorp creative consultancy in Amsterdam.
Returns
This item is eligible for free returns within 30 days of delivery. See our returns policy for further details.