Data Driven Marketing For Dummies, 1st Edition
$41.60
- Paperback
320 pages
- Release Date
27 September 2013
Summary
Embrace data and use it to sell and market your products
Data is everywhere and it keeps growing and accumulating. Companies need to embrace big data and make it work harder to help them sell and market their products. Successful data analysis can help marketing professionals spot sales trends, develop smarter marketing campaigns, and accurately predict customer loyalty. Data Driven Marketing For Dummies helps companies use all the data at their disposal to make current customers more sat…
Book Details
| ISBN-13: | 9781118615843 |
|---|---|
| ISBN-10: | 1118615840 |
| Author: | David Semmelroth |
| Publisher: | John Wiley & Sons Inc |
| Imprint: | For Dummies |
| Format: | Paperback |
| Number of Pages: | 320 |
| Edition: | 1st |
| Release Date: | 27 September 2013 |
| Weight: | 431g |
| Dimensions: | 231mm x 183mm x 23mm |
| Series: | For Dummies (Lifestyles Paperback), For Dummies |
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About The Author
David Semmelroth
David Semmelroth has two decades of experience translating customer data into actionable insights across the financial services, travel, and entertainment industries. David has consulted for Cedar Fair, Wachovia, National City, and TD Bank.
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