Data Driven Marketing For Dummies, 9781118615843
Paperback
Unlock sales secrets: harness data for smarter marketing campaigns now.

Data Driven Marketing For Dummies

$41.60

  • Paperback

    320 pages

  • Release Date

    26 September 2013

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Summary

Unlock Your Marketing Potential with Data-Driven Strategies

Embrace data and use it to sell and market your products

Data is everywhere and it keeps growing and accumulating. Companies need to embrace big data and make it work harder to help them sell and market their products. Successful data analysis can help marketing professionals spot sales trends, develop smarter marketing campaigns, and accurately predict customer loyalty. Data Driven Marketing Fo…

Book Details

ISBN-13:9781118615843
ISBN-10:1118615840
Series:For Dummies (Lifestyles Paperback), For Dummies
Author:David Semmelroth
Publisher:John Wiley & Sons Inc
Imprint:For Dummies
Format:Paperback
Number of Pages:320
Edition:1st
Release Date:26 September 2013
Weight:431g
Dimensions:231mm x 183mm x 23mm
About The Author

David Semmelroth

David Semmelroth has two decades of experience translating customer data into actionable insights across the financial services, travel, and entertainment industries. David has consulted for Cedar Fair, Wachovia, National City, and TD Bank.

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