The Tastemakers, 9781610395496
Paperback
“Sax has seized on a big, juicy topic, and is… great company, a writer of real and lasting charm… The Tastemakers will leave readers wondering about how susceptible we are to the charms of any new food-and how long we’re likely to stay captivated.”-New York Times

The Tastemakers

a celebrity rice farmer, a food truck lobbyist, and other innovators putting food trends on your plate

  • Paperback

    336 pages

  • Release Date

    25 May 2015

Summary

Tastemaker, n. Anyone with the power to make you eat quinoa.Kale. Spicy sriracha sauce. Honeycrisp apples. Cupcakes. These days, it seems we are constantly discovering a new food that will make us healthier, happier, or even somehow cooler. Chia seeds, after a brief life as a novelty houseplant and I Love the ‘80s punchline, are suddenly a superfood. Not long ago, that same distinction was held by pomegranate seeds, a ai berries, and the fermented drink known as kombucha. So what happened? Di…

Book Details

ISBN-13:9781610395496
ISBN-10:1610395492
Author:David Sax
Publisher:PublicAffairs,U.S.
Imprint:PublicAffairs,U.S.
Format:Paperback
Number of Pages:336
Edition:1st
Release Date:25 May 2015
Weight:398g
Dimensions:225mm x 146mm x 23mm
What They're Saying

Critics Review

“Entertaining… Sax has seized on a big, juicy topic, and is at his best in on-the-scene reporting, where the brisk, funny, assured voice that earned him many fans…keeps us galloping through the aisles… Sax is great company, a writer of real and lasting charm… The Tastemakers will leave readers wondering about how susceptible we are to the charms of any new food–and how long we’re likely to stay captivated.”–New York Times Book Review “Sax…embarks on a lively culinary your of America, consulting chefs, producers, foodies, food buyers, and trend forecasters to find out why one day sriracha sauce is all the rage, and the next, people are adding kale to every meal.”–The Economist “Sax has done his homework–and probably put on a few pounds. A solid overview of trendsetting foods brought to life with colorful examples.”–Kirkus Reviews “Sax declares, food trends, though sometimes annoying, deepen and expand our cultural palate, spur economic growth, provide broad variety in our diets, and promote happiness.”–Publishers Weekly

About The Author

David Sax

David Sax is a writer specializing in business and food. His writing appears regularly in the New York Times, Bloomberg Businessweek, Saveur, the Grid Toronto,, and other publications. His first book, Save the Deli: In Search of Perfect Pastrami, Crusty Rye, and the Heart of Jewish Delicatessen, was a Los Angeles Times bestseller. Sax’s work has also won a James Beard Award for Writing and Literature. He lives in Toronto.

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