Ogilvy on Advertising
$29.37
- Paperback
224 pages
- Release Date
4 January 2021
Summary
The Wizard’s Words: Ogilvy on Advertising
David Ogilvy, the most successful adman of all time, shares his wisdom in Ogilvy on Advertising. This bestselling book offers invaluable advice for both newcomers and seasoned professionals looking to elevate their advertising game. A candid and essential guide to every facet of advertising from the man Time hailed as “the most sought after wizard in the business.”
Book Details
| ISBN-13: | 9781853756153 |
|---|---|
| ISBN-10: | 1853756156 |
| Author: | David Ogilvy |
| Publisher: | Headline Publishing Group |
| Imprint: | Headline Welbeck Non-Fiction |
| Format: | Paperback |
| Number of Pages: | 224 |
| Edition: | 1st |
| Release Date: | 4 January 2021 |
| Weight: | 637g |
| Dimensions: | 246mm x 186mm x 18mm |
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About The Author
David Ogilvy
In 1948, David Ogilvy founded the agency that would become Ogilvy & Mather. Starting with no clients and a staff of two, he built his company into one of the eight largest advertising networks in the world. He wrote three books about the basic principles of modern advertising: Confessions of an Advertising Man, Blood, Brains & Beer and Ogilvy on Advertising. Sadly, he died in 1999.
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