Read how Mad Men series creator,Matthew Weiner,studied David Ogilvy's advertising bible, Confessions of an Advertising Man to understand the inner workings of agency life in this piece in the Australian Financial Review .
Read how Mad Men series creator,Matthew Weiner,studied David Ogilvy's advertising bible, Confessions of an Advertising Man to understand the inner workings of agency life in this piece in the Australian Financial Review .
David Ogilvy was considered the 'father of advertising' and a creative genius by many of the biggest global brands. First published in 1963, this seminal book revolutionised the world of advertising and became a bible for the sixties Ad generation. This timeless business classic is as fresh and relevant now as the day it was written and forms an essential blueprint for good practice in business.
Read how Mad Men series creator, Matthew Weiner, studied David Ogilvy's advertising bible, Confessions of an Advertising Man to understand the inner workings of agency life in this piece in the Australian Financial Review.
“". . . Throughout his book Confessions of an Advertising Man you will find deep insights on management, candor, and company culture." --The Huffington Post”
"I would like to make it mandatory that everyone in advertising read David Ogilvy's first book, Confessions of an Advertising Man at least once a year."--George Parker in Business Insider
"Required reading for anyone in business" --Media Week
David Ogilvy was born in West Horsley, England in 1911 and was the youngest of five children of a Scottish stockbroker. He was educated in Edinburgh and then at Oxford, but was thrown out before he completed his degree. This, he said, was the real failure in his life. He then worked in the kitchen of the Hotel Majestic in Paris and was a door-to-door salesman for AGA Cookers in Britain before emigrating to the US in 1938. At the age of 37, he founded his New York based agency, which later merged to form an international company now known as Ogilvy & Mather. It employs 10,000 people in 90 countries.
David Ogilvy was considered the 'father of advertising' and a creative genius by many of the biggest global brands. First published in 1963, this seminal book revolutionised the world of advertising and became a bible for the sixties Ad generation. This timeless business classic is as fresh and relevant now as the day it was written and forms an essential blueprint for good practice in business. Read how Mad Men series creator, Matthew Weiner, studied David Ogilvy's advertising bible, Confessions of an Advertising Man to understand the inner workings of agency life in this piece in the Australian Financial Review .
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